4 Web Design Issues You Must Focus on & Address Right Away
Businesses in this modern era can no longer ignore the importance of a business website, whether they are running a brick-and-mortar or an online store. In fact, it’s not enough to have a website for marketing, promotion, customer interaction, and business transaction, as you must ensure you have an aesthetically appealing and highly functional one.
On top of your web design is to have the User Experience (UX) in mind. Unfortunately, some business owners aren’t wary of this as their sites have many web design issues. Fret not, as we’ve rounded up some common problems you or your web designer must focus on.
Article Continued; In this article, we will share five web design issues you must promptly address to improve your website and boost your business:
1. Cluttered user interface (UI)
User interface refers to the series of screens, web pages, and visual elements on your website. As much as possible, it must be well-structured, and all elements therein must be streamlined. By doing so, it will be easier for your visitors to focus on the important stuff, digest the content, and interact with your pages. Keep in mind that having a cluttered UI that is loaded with many elements and bombarded with too much information will overwhelm your users. Because of this, incorporating the minimalist design style into your website can make all the difference.
2. Non-responsive web design
When it comes to web creation and development, responsive web design is the key. For the uninitiated, this design refers to the process of making your website render well on various screens and devices. When you use this solution, your site will work and look perfectly fine, no matter the type of device being used or accessed. This approach is crucial now more than ever, as more and more people are getting hooked online via their mobile phones.
3. Low-quality images and videos
If you’re looking to post photos and video clips on your website, be sure that they are of good quality. Nothing can be more frustrating than seeing pixelated images or blurred videos on your websites. They will give your users the impression that your business is a mediocre one. As a result, not only will your potential leads get discouraged, but you’ll likely end up with a higher bounce rate that can affect your site ranking.
4. Complex navigation and loading issues
It doesn’t make sense to complicate things on your website, as most users are impatient and don’t have all the time in the world to figure things out. If they find that your web pages are hard to navigate or they have loading issues, the chances are that they’ll get frustrated and quickly leave your website. For this reason, be sure to have user-friendly navigation and make sure your page loads in less than five seconds.
At this point, you now know four web design issues that can negatively impact the overall UX on your site. As outlined above, be wary of a cluttered user interface (UI), non-responsive web design, low-quality images and videos, complex navigation, and loading issues. Ultimately, it’s best to hire a professional web designer who can improve the overall aesthetics and functionality of your website, and kick your business up a notch!
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