4 Key Points About Website Redesigns You Need to Keep in Mind
In today’s increasingly competitive landscape, only those businesses that strive to remain relevant survive and thrive.
Considering this, you constantly need to find ways to keep your venture up-to-date and competitive. Getting your business on online platforms is an effective way to do this, but it’s not enough. You shouldn’t stop with simply having a website.
You also have to make sure that your site is fresh and current. If it has been more than two years since you last updated it, it is high time for a website redesign. This endeavour will help you boost your marketing efforts and make your site more attractive to visitors.
On that note, before you start working on a new web design, here are some crucial points you need to keep in mind:
1. You Need to Achieve or Maintain Consistency
A website redesign project allows you to enhance or change your online platform’s look and feel. This allows you to modify your colour palette and even your messaging.
While this idea may excite you, you have to remember that these enhancements must be consistent across all your marketing channels. Your website may be the primary place where prospective customers can learn about you, but they can also visit your social media channels to find more information. Any inconsistency in what they see on these platforms can confuse them and turn them off.
On the other hand, using the same design elements across all of your marketing will help you establish a brand that is both attractive and cohesive.
2. Your Website Redesign Project Can Greatly Impact Your Business’ Performance
How you present your business online and design your website significantly shapes your target market’s perception of your brand. If you fail to craft a stunning design to draw their attention and make them stay, you’ll likely lose them to your competitors.
Aside from that, it’s worth noting that a great web design can help your site perform better in search engine rankings. Particularly, designing your online platform to be mobile-friendly and improving its page load time increase your chances of ranking higher in search results.
3. The Design Team Must Understand Your Brand Well
The success of your website redesign lies on the hands of the design team who will handle it. Considering this, it’s a smart move to personally handpick the designers who will compose the team.
You need those who are not only skilled but also those who know your brand from the inside out. Such designers will know how to use the best practices in design to bring your company’s values and personality to life. Ultimately, they can help you achieve an efficient, practical and captivating website design.
4. This Is Your Chance to Audit Your Site as Well
Along with redesigning your site, you should grab this chance to audit every page in it as well. You have to make sure that all links are working properly. You must also see to it that older pages are still functioning and displaying well. Keep in mind that all pages and elements in your site affect the user experience you can offer your visitors.
Auditing your site will enable you to offer a pleasant experience for both new and returning visitors.
Conclusion – 4 Key Points About Website Redesigns You Need to Keep in Mind
Redesigning your website is an effective way to ensure that your business remains relevant and competitive in this age. However, there are tips you need to follow and points you need to remember to ensure your web redesign project’s success. If you are not sure how to get started, proceeding with the four points above in mind will help you begin on the right track. Aside from that, don’t hesitate to tap the expertise of web designers; they have the right skills and experience to help you turn your ideas into reality.
The Online Hub is a website design company in Brisbane QLD specialising in building strategic websites. If you are looking for affordable web design packages tailored for your business, we would love to hear from you—get in touch today!