SSL stands for Secure Sockets Layer, which is a security protocol that establishes a secure connection between a server and a client. SSL certificates verify the identity of the website owner and encrypt data that is transmitted between the server and client, ensuring that it cannot be intercepted by unauthorized third parties.
It’s easy to see if a website has an SSL certificate. The lock you see on the left, next to the domain name;
Security – The most important reason to have an SSL certificate is security. SSL encryption protects sensitive data such as credit card numbers, login credentials, and personal information from being intercepted by hackers. SSL certificates ensure that all data exchanged between the client and server remains private and secure.
Trust – An SSL certificate provides a layer of trust to your website visitors. When visitors see the padlock icon in their browser’s address bar or the “https” prefix in the website’s URL, they know that their data is secure and that they can trust the website. Trust is essential for building long-term relationships with customers and establishing a reputable online presence.
SEO (Search Engine Optimisation) – Google has stated that SSL is a ranking signal for search engine optimisation (SEO). Having an SSL certificate can help improve your website’s search engine ranking and increase its visibility in search results. Google favors websites that are secure and prioritize user privacy, so having an SSL certificate can give your website an SEO boost.
Compliance – SSL certificates are necessary for compliance with data protection regulations such as the General Data Protection Regulation (GDPR) and the Payment Card Industry Data Security Standard (PCI DSS). Failure to comply with these regulations can result in hefty fines and legal consequences.
Furthermore, when a website has an SSL certificate, the connection between the website and the user’s browser is secured using encryption. This makes it much harder for anyone to intercept and steal the information being transmitted.
SSL certificates are commonly used on websites that handle sensitive information, such as online stores, banks, and other financial institutions. They are also increasingly being used on websites that do not handle sensitive information, as they can help improve user trust and search engine rankings.
To use an SSL certificate, a website owner must purchase a certificate from a certificate authority (CA) and install it on the web server. When a user visits the website, their browser will establish a secure connection with the server using the SSL certificate.
Here at The Online Hub, We provide a FREE SSL certificate with every website we host and look after. Need to discuss this topic further? Contact us at contact@theonlinehub.com.au