Part 3 – How To Flip Your Website – Setting Your Website Goals & Objectives

Building a website goes beyond just the push to create a website—it’s more than just acting on impulse, as the only way to create a successful one is to plan carefully. Planning carefully requires you to define your goals and objectives, as these will become the blueprint for the rest of your journey.  

Defining and implementing the goals for your website allows your efforts to become measurable, making analysis and tracing of results easier to do. While your website is an undeniably important aspect of your business, it also serves as a single channel to a larger marketing scene—it cannot stand on its own, meaning that it should be able to build the bigger picture of your marketing campaigns.  

In other words, it needs to have a direction. That very direction relies on your goals and objectives, allowing it to be bound by the realities of what websites can accomplish and at the same time, achieve beyond what is expected. 

As you continue on with your plans of reworking your website, identifying your goals and objectives is key—this is where we focus today, a seemingly small part of the bigger picture. You’ll find that it serves as your non-negotiable foundation though, and skipping this step will lead to disastrous results.  

As the third part of our “Flip A Website” series, we let you in on the secrets about goal and objectives setting. With brand visibility and calls-to-action discussed, we move further into the world of successful websites. Without further ado, here’s what you need to know and avoid:  

Identifying your goals and objectives 

Determining your goals and objectives is easier said than done, but the best way to start is by identifying their key differences. Your website’s goal pertains to its general intention, the overall aim. You’ve likely established it to promote products, provide information, or simply just gather a clientele pool. Your goals can be a number of things but identifying them can help pave the way for your objectives.  

Unlike its general counterpart, objectives are specific and measurable. A goal of promotion, for instance, can be supported by an objective that focuses on measurable data, such as the number of audiences reached. Remember that your objective should always be specific, measurable, attainable, relevant, and time-bound—only then will you be able to see results.  

Keeping away from common goal pitfalls 

When building and setting up a goal for your website, there are a few things that often get overlooked. It’s best to keep an eye out for these common mistakes: 

• “New means cool, and cool means more”: Most people tend to think that building a website in itself will ensure that people will visit it. Unfortunately, gathering people to visit your website is more than just setting it up and leaving it be. To entice more people into visiting your website and being aware of your brand, you need to employ other marketing strategies, such as content marketing and SEO. Simply building a new website will not suffice. 

• “Bolder and shinier equals better”: Being in the world of marketing means constant changes and innovative trends—more often than not, they’re just that: trends. They come and go, and eventually, they wane in value. If you set a goal that anchors on fads, you’re not thinking of long-term. If anything, you’re merely baiting, which will not bode well. If you have something new to share, don’t be afraid to do so—just don’t make your website all about it! Remember: you’re there to drive results.  

• “Ready, set, forget”: Once again, building a website and leaving it be is a tactic that far too many brands employ, much to their downfall. A website should adapt and evolve over time, and you must set measurable goals to monitor it. It always pays to allot resources for enhancing your site. 

Your Website Deserves More Than Just Aesthetics  

While your ultimate goal is to create a website that’s presentable and buzz-worthy, face value isn’t a compelling goal. You’ll want to focus on things more important for your business, such as generating sales, acquiring new clients, and even selling more products. It needs to satisfy the ultimate purpose of your website—only then will you be able to ensure that your website performs, delivers, and succeeds.  

If you’re looking for a website design company in Brisbane, The Online Hub will deliver. We offer you a wide range of services that cater to your business needs, such as branding, digital marketing, as well as website design and development. As a one-stop-shop for all your digital marketing needs, we’ll make sure that your business grows. Reach out to us today to learn more!