Developing a B2B Web Design to Increase Profitability
Developing an effective web design for your B2B company is crucial to increase profitability, whether it is a basic website design or complex development. When customers visit your website, it only takes them a few seconds to gather an impression of your business and decide whether or not it’s worth engaging with you. A design that offers a clear purpose and ease of use for visitors is essential, otherwise, visitors will just end up frustrated and move onto your competitors. When looking for web designers near you, it’s important to keep these three design elements in mind to establish your credibility and increase profitability.
Navigation That is Simple and Consistent
You may be tempted to get creative with your website’s navigation tools, but the best solution is to keep it as simple and straightforward as possible. Customers won’t really care about how fancy your navigation tool is; they just want an easy way to get around on your website. This doesn’t mean that you should neglect good website design elements when creating your navigation bar, such as dumping a long list of products into a dropdown without categorising them first. Clear layouts and categories will do wonders for your design.
Although you may want to illustrate the extensive services and products you offer, this can cause a phenomenon called “choice overload,” wherein people feel even more confused, frustrated, and dissatisfied with what they end up choosing. Whittle down your menu to the essentials to allow users to make easy and deliberate choices.
Make sure to keep your website navigation in a place that customers can easily find, no matter which page they’re on. If your homepage has it on the left side, then make sure every single webpage on your site keeps the navigation bar on the leftmost side as well. People want to refer to the same place every single time so they can easily find their way around.
Create a Visual Hierarchy
Creating visual hierarchies allows the reader’s eye to know where to travel, where one section starts and the other ends. They can easily find information using style cues without the need for text. Affordable web design packages should include this element, and designers will utilise placement, colour, and size to help guide your viewer’s eyes to the right places.
Typographic hierarchy is also important here, and this makes use of different sized headers, titles, and body texts to create levels in the text you read on a website. Play around with the position, typeface, size, and colour to differentiate between sections, types of content, and other parts of your B2B website.
Colour Schemes that are Professional and Eye Catching
The best website design companies understand how website visuals influence the user experience, thereby affecting the engagement of the visitors on your site. Since words take much longer for people to process, creating a good first impression with your colour and imagery is essential.
Using the right photos, videos, and colour scheme for your B2B website can make or break your business. While colours can be bright and engaging, they should also be easy on the eyes. Deciding whether you use stock imagery or your own should be done while keeping your brand messaging in mind.
Bear in mind the balance that is required between high image quality and website loading times. You want only the best and sharpest images on your website, but you should also make sure that large images don’t interfere with how quickly your pages load. Keep your images crisp and formatted correctly.
Choosing the right colours for your website can start with your brand as a reference. Make sure your web pages complement your business logo, photos, and messaging. Your brand identity should be clear when customers see your website, allowing them to immediately associate the website with the business that they’re engaging with.
Conclusion – Developing a B2B Web Design to Increase Profitability
Clear and simple, these design elements will allow your B2B website to attract the right visitors and improve their experience with your brand. With better design using colour, navigation, and hierarchies, you’ll enjoy the benefit of better conversion rates which translates to increased profitability. If you haven’t already started, then invest in a great web design team to help your B2B website design.
Here at The Online Hub, we offer internet marketing services, including basic website design, branding, digital marketing, and cloud hosting. We aim to provide Australian businesses with affordable and professional marketing services to help them grow. For great web design on the Gold Coast, contact us today!