4 Things to Avoid When Creating the Perfect Web Design
As a business owner, your daily tasks involve managing your company and ensuring that everything is running smoothly. In today’s advanced world, however, you’re not just bound by working on the “physical” aspect of a business, you’re expected to work on the digital aspect through a business website.
Having a website is essential for promoting your products or services better. By having one, consumers can find everything about your business all in one place. But a website isn’t just about the content you put up online—it’s also about its web design.
A website’s design is composed of colours, images, and graphics that serve as your first impression to your visitors. Aside from that, it can also affect their user experience, making or breaking how they feel about your brand. If you want to know the things to avoid when it comes to creating effective web designs, keep reading below.
Don’t Make Your Web Design Complicated
Most of the time, people prefer things to be simple and straightforward. If they like what they see, they will go straight to your call-to-action, which is likely to purchase your products or services. So the focus shouldn’t be on your web design alone, but rather, what you’re offering for sale!
If your design is too loud, it will overshadow your content, and you lose the goal of your business. Whether you decide to use colours or images for your website design, make sure users can clearly understand your text. In this effort, it’s also vital to pick the right fonts for your site.
Don’t Just Pick a Random Colour
Just like any artwork, web design involves using the psychology of colours to influence how people feel about your brand. You can’t just pick random colours you think are nice without learning about the meaning behind them.
Instead, it would be best if you learned about how each colour affects a person and come up with the right combination that will portray the values your business upholds. If you want to grab people’s attention, provoke their emotions, and turn them into customers, you need to study the theory of colour properly and apply it to your company’s designs.
Don’t Force Elements on Your Web Design
Depending on your brand, it’s not always necessary to add images and graphics on your web design. Most of the time, a solid colour is enough to make your website look aesthetically pleasing. As such, you only have to focus on making your content stand out.
If you don’t know what works for your business, a website design company is capable of deciding the right style for you and the right colours you should use. If your identity is bright and active, you could use warm colours. Meanwhile, cool colours are perfect for brands who prefer a calm and steady image.
Don’t Avoid Trends Altogether
While trends come and go, it would still be an advantage for your business if you know the latest website designs for small businesses so you can apply it to your own brand. Consumers are attracted to modern designs that they can relate to, especially the methods that are in right now!
Some web design trends you can consider are the use of shapes, 3D patterns, neon lights, vibrant colour palettes, bold hues, or even the colour of the year. Keep in mind that once the trend is over, you’re probably going to need to update your colour scheme if you want to keep up with the present.
The Bottom Line – when Creating the Perfect Web Design
Having a website isn’t enough to haul in new customers. You need to continually update it, make sure your content is relevant, and utilise a web design that works for your brand. Just remember the things to avoid above, and if you need help with website design ideas, you can ask the guidance of a professional to come up with one that’s perfect for your business.
Are you looking for a website designer in Brisbane for your start-up company? The Online Hub is a digital marketing company that provides affordable web design, web development, branding, and cloud hosting solutions for small businesses. Get in touch with us today to get a free proposal!