2 Critical PPC Advertising Features to Use This Holiday Season

2 Critical PPC Advertising Features to Use This Holiday Season

Within the past few months, Google Ads’ latest PPC updates and features have strengthened a silver lining for digital marketers amid all the difficulties posed by COVID-19.  

Ever since Google released an array of exciting developments last August of 2020, businesses and digital marketers alike have been exposed to an array of opportunities to refine their efforts. In the world of white-label advertising work, in particular, the batch of new pay-per-click advertising updates presents a valuable opportunity to tap into a new level of success, especially during the upcoming holiday season. 

A rundown of the new PPC features to boost your efforts amid the holidays 

With an expectedly-hectic holiday season on the horizon, businesses and digital marketers need to start worrying about the different efforts they’ll carry out to recuperate and attain success. 

At this moment, you’re probably worrying about what you can do to heighten your chances of attaining success and meet the different goals you’ve set for your business and the digital side of things. However, it’s worth noting that Google Ads’ new PPC tools can serve as valuable additions to your strategy that will allow you to make the most out of the opportunities that lie ahead!  

If you’re looking to double down on your digital marketing efforts to have a much stronger impact on your market while boosting your chances of ending the year with a bang, here are the different features you should use: 

1. Google Customer Match Lists

One of the latest marvels that Google rolled out this year for its Ads platform is Customer Match Lists, a vital tool that’s been touted to spark the future of data usage and application.

With Google Customer Match Lists, you essentially have the opportunity to upload a file with all of your client’s information, such as their email, first and last name, phone number, and zip code. Through the use of the fed information, the tool creates a set of instructions or commands that links a customer to your Search, Shopping, YouTube, and Gmail campaigns. 

In a holiday season like this, where each opportunity to reach out bears a stronger propensity for conversion, using a tool like this bears a valuable opportunity for a more impactful PPC campaign!

2. Google Conversion Goals

As the latest addition to Google’s ever-powerful Smart Shopping Campaign tool, the Conversion Goal feature provides a valuable opportunity to acquire more customer purchases by improving your campaign bids.  

With this tool, you have the opportunity to add a total conversion value that will serve as a guide for your campaign’s bid optimisations. After the necessary data is fed into the system, Google will use machine learning to make adjustments and optimise your settings and overall campaign to boost the sum of your purchase value! 

With respect to the holidays, using the conversion tool will allow you to passively optimise your PPC campaign so that you can free up enough time to work on other parts of your business.  


Seeing that a more hectic holiday season is on the horizon for digital marketers and business owners looking to bounce back from COVID-19, PPC campaigns are guaranteed to take on a more pivotal role for success. With the help of the two new developments mentioned above, you can take your performance to the next level and help ensure that your strategy pans out in the best way possible!  [Text Wrapping Break][Text Wrapping Break]At The Online Hub, we understand that there is no one size fits all solution to digital strategies. When it comes to keeping your company equipped for results with an effective PPC strategy, this is why it pays to work with a full-service Internet marketing agency in Brisbane. Get in touch with us today to learn more about how we can best serve your needs!